Economic development rests of the vitality of the entire community, not just local business.

Economic development rests of the vitality of the entire community, not just local business.

Assignment: Develop a print publication for use in economic development presentations and business recruitment.

Services: Publication concept, content development (writing, editing, data-gathering, photography), graphic design, and printing.

Process: Working with the client, we developed the overall theme, identified specific characteristics and local businesses to feature, and data to be included. Over a two-week period, NCP partners conducted interviews, scheduled photoshoots, produced content and designed the publication.

Result: Over two years of active use, the client distributed 2,000 copies in economic development proposals and at regional small- and mid-size business conferences. The client felt the publication provided credibility to proposal packages and successfully presented the richness and vitality of the community.