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Community Development Marketing

Economic development rests of the vitality of the entire community, not just local business.

Economic development rests of the vitality of the entire community, not just local business.

Assignment: Develop a print publication for use in economic development presentations and business recruitment.

Services: Publication concept, content development (writing, editing, data-gathering, photography), graphic design, and printing.

Process: Working with the client, we developed the overall theme, identified specific characteristics and local businesses to feature, and data to be included. Over a two-week period, NCP partners conducted interviews, scheduled photoshoots, produced content and designed the publication.

Result: Over two years of active use, the client distributed 2,000 copies in economic development proposals and at regional small- and mid-size business conferences. The client felt the publication provided credibility to proposal packages and successfully presented the richness and vitality of the community.