Assignment: To conceive and produce a print/digital communication sequence to create awareness by highlighting a client college’s most distinctive programs.
Services: Campaign planning, art direction, photography, and print/digital content development, printing/coding, and mailing.
Process: Working with enrollment leadership, we mapped more than two dozen programs to highlight, pared the list to ten features of greatest interest to the college’s prospective students (based on insights from a separate market research project), and identified faculty and students involved in the programs. NCP conducted interviews and wrote copy, scheduled photo and video shoots, created campaign graphics and designs that referred to the college’s institutional graphic identity, produced print materials and short videos for distribution on the college’s website, Facebook and Instagram.
Result: Sustained communication with prospects and inquiries, increasing applications and enrollment.