Assignment: To create a series of videos highlighting student-faculty research experiences.
Services: Content development (interviewing, script outline), video shoot, editing.
Process: NCP worked with the client to identify a dozen potential student-faculty pairs. After preliminary interviews, six teams were selected. Script development interviews brought key themes and stories to the surface, which were highlighted during on-camera interviews. Extensive b-roll shooting captured additional footage to illustrate the narrative. Editing and post-production work resulted in multiple cuts — some shorter for Facebook and Instagram, some longer for the client’s website.
Results: Facebook views and view times were above expectation. Footage from the series was extensively re-purposed for use in a variety of additional projects, including enrollment and advancement campaigns.